Our company & team are dedicated to developing, producing and marketing products that can and will make a difference in people’s lives. We believe that health is a person’s most valuable possession; and without health, it is very difficult for a person to enjoy a high quality of life and to positively impact others. To us, life is one big learning and growing process (and there’s a lot to learn and do).

Unfortunately, especially in this day and age, far too many people are sabotaging their health and happiness by making poor food and lifestyle choices way too often.

The giant food, pharmaceutical and advertising industries share a large part of the responsibility for our nation’s declining health, however, ultimately we as individuals must take responsibility for our health & lifestyle. Many that have and do take on that responsibility end up devoting huge amounts of time, energy, and other resources to figuring out what is actually healthy to eat and making it taste good. We believe that it just shouldn’t be that hard. That’s one of the core guiding principles behind the products we develop.

We’re Committed To:

• Helping others to achieve their health goals.
• Eradicating disease & unnecessary suffering that results from poor health practices (diet, lifestyle, etc.).
• Preventing the impending “Health Apocalypse.” For the first time in recorded history, the youngest generations lifespans are projected to be shorter than their parents.
• We endeavor to do this by creating effective, healthier, disease-prevention and treatment protocols for the four major harbingers of the health apocalypse (the 4 horsemen): 1. Obesity; 2. Diabetes; 3. Cancer; 4. Cardio-vascular Disease. Our product offerings are the first phase of this process.

We are a small team with a strong network of supporters and “Tribe Members” that provide the leverage we need to get the job done (or we’ll go down trying).